Girls- Lingerie is NOT Underwear!

Undergarments or Lingerie?

Undergarments or Lingerie? Guys I already know your answer, it’s from the girls I am asking. India, a country which is the origin of Kama sutra strangely knows little difference between undergarments and lingerie. In most parts of India it is the shopkeeper who decides what size, type, and shape you should wear. Luckily in metro cities with the boom of organized retail, it is helping the lingerie market. Women are getting financially independent which in turn is helping them choose their own lifestyle, fashion etc. More international brands are coming up and women are getting more open about what they wear inside. Let’s not get into data and analysis but seriously imbesharam.com questions the lingerie market in India currently can really be called lingerie?

Let’s break it down for Girls in India, girls Lingerie is not undergarments and granny panties are not even undergarments, throw them out if you have them in your closet. Seriously right now, don’t think. Lingerie is more related to intimate clothing with different styles, sexy vibrant colours and something which is alluring. Lingerie is erotic and at the same time comfortable. There are different styles, shapes and colours to it which attracts you and makes you feel sexy.  This is the reason imbesharam.com brought brands like Baci, Hustler, Victoria’s secret and many more to revamp the lingerie market and rather own it. We have actually focused to bring up the oomph factor in the lingerie market.

Four reasons we believe the market and women in India are ready:

1.    Women in India are more competitive than any other country and more and more of them are entering professional life which calls for different occasions, styles, clothing – financial stability allowing them to match the outerwear with the innerwear.

2.    Women in India getting more conscious about their style, fashion and clothing and since innerwear is the first clothing they wear, why not wear sexy- makes sense doesn’t it. Shout out for Lingerie!

3.    College girls are getting trendier and innovative with their clothing. Cheap is a word they are not familiar with so why cheap innerwear. No place for it Thank You very much - lingerie comes shouting out again.

4.    Finally special occasion, yes the good stuff. Women have started realising the value of special occasions and what better way to make it special by wearing lingerie that gives respect to the speciality of the occasion. Another point for sexy lingerie.

Girls all we are saying is don’t be afraid of colours, they don’t bite. Wear them and feel beautiful from inside and outside. Add styles to your collection, eating the same meals are boring so why wear the same style every day. Put on some thongs, G Strings, bikinis and mix and match a little bit. Add contrast to your collection, be naughty, be bold and be sexy. So imbesharam.com is giving you the opportunity to buy them from the comfort of your home. So all you shy ones out there, no one is looking, Go Crazy!!! It’s high time, revamp your wardrobe and throw your boring undergarments away, have a little ceremony and burn them. India is ready, we are ready and Girls out there are you?